Digital marketing is the process of creating, distributing, and promoting content online with the goal of driving web traffic and engagement. It encompasses a variety of marketing tactics like search engine optimization (SEO), content marketing, social media marketing, and email marketing. And it’s an industry that’s growing rapidly; according to research from McKinsey, spending on digital marketing will increase from $146 billion in 2014 to $209 billion in 2019.

Reasons why you should make the leap.

• There’s a Wide Range of Career Opportunities.

One of the great things about digital marketing is that there’s a role for everyone. Whether you’re a people person who loves working with clients or a creative type who enjoys coming up with new ideas, there’s a place for you in digital marketing. Not sure where you fit in? Here are some popular roles in digital marketing:

• Social media manager
• Content writer/editor
• SEO Specialist
• PPC analyst
• Email marketer
• Web developer/designer

• The Skills You Learn Are Transferrable.

Pursuing a career in the school of digital marketing is that the skills you learn are transferrable; no matter where your career takes you, these skills will always be valuable. For example, if you decide to move into a different field, like traditional advertising or public relations, you can use your digital marketing skills to land a job as an account manager or creative director. Or, if you want to start your own business, you can use your knowledge of SEO and social media to build an audience and generate leads.

• It’s an In-Demand Industry.

Job vacancies in the digital marketing industry are growing at lightning speed; According to data from Burning Glass Technologies, demand for jobs related to digital marketing increased by 26% from 2014 to 2015 alone. And with more and more businesses shifting their budgets from traditional to digital channels, that number is only going to continue to grow. If you want stability and job security, a career in digital marketing is definitely worth considering.  

• Digital Marketers Are Well-Compensated.

Because the demand for skilled digital marketers is so high, salaries in the industry are also on the rise. According to data from PayScale, entry-level digital Marketing Managers make an average salary of $49k per year, while senior level Digital Marketing Managers pull down an average salary of $116k per year. If you’re looking for a well-paying career with room for growth, digital marketing is definitely worth considering.

• You Can Make an Impact

One of the best things about working in digital marketing is that you can really make an impact—both on the businesses you work for and on broader society as a whole. As a digital Marketer, you have the opportunity to help businesses achieve their goals while also improving people’s lives by providing them with informative and useful content. What could be more gratifying than that?  

Conclusion

As someone who works in digital marketing myself, I can attest to its many benefits firsthand; it truly is an exciting and rewarding industry to be part of. If you’re on the fence about whether or not it’s right for you, I hope this post has given you some food for thought. And if you decide to take the plunge, I wish you all the best in your future endeavors!