There have been no radical changes to search engine algorithms recently. The key remains to provide applicants with relevant results quickly and safely. Topnotch SEO experts from Australia gathered the prevailing truths and useful tips on search engine optimization.

Make an account of the current situation

"To know what you don't have, you first need to know what you already have." This phrase is especially true for search engine optimization. Make sure you're aware of the content and quality of the site you're optimizing. Content quality refers to the technical structure of a site. So check if the search engines can read or "crawl" the site effectively. The visitor experience is also important, so check to see if the content on the page matches the search term used by the applicant.

To find out the above, you need to go through all the pages of the site. Going through the pages gives a good overview of what the site has to offer to search engines and users. It also helps to outline which pages should be updated and what information the pages may be missing. In other words, what visitors would like to know, but what is not found on the site!

Find out the most used search terms

In order to identify gaps in the content of your site, you need to know the most used keywords. Do background research on which people use search terms most typical of your industry, service, or other topics relevant to your site.

Applicants can be roughly classified into three different categories: functional, information seeking, and navigating. A functional applicant is looking for a site where they can perform a specific action, such as buying a product or registering for an event. An applicant seeking information is looking for more information on an issue but does not intend to take any further action. The navigating applicant, in turn, searches for a specific site. He will probably end up with exactly the site he was looking for. Google defines these three different types of applicants as Do, Know, and Go applicants. This breakdown is useful when considering who you want to target your site content with and what keywords you want your site to be found on. There are many useful tools to help you find new keywords. Once the background work is done,

Make sure your content is read and linked to

Perhaps the most challenging part of search engine optimization is linking. However, research has shown time and time again that it has a significant impact on search results. Google’s success as a search engine was once built precisely on the fact that its algorithm was able to categorize the relevance of search results based on links between sites. The surest recipe for search engine success was to get a lot of links from sites that already had a lot of links. Over the years, search engines have evolved in identifying the quality of content, and linking is no longer all. However, linking is still a key part of successful search engine optimization.

There are several different methods you can use to get more links. The key is to build relationships. Getting a link means that you have created content that you should link to. The content can be, for example, interesting infographics or a discussion article.

The old saying “If you build it, they will come” applies to the linking. However, keep in mind that linking does not happen without effort. You can get your content read, for example, by sending targeted emails, running social media campaigns, or sending newsletters. Always remember the basic principle of linking: create something useful, and then look for a suitable channel to share that useful information.

Track conversions and conversions

Of course, to know if Search Engine Optimization is producing results, you need to track the results. Which channels bring traffic to your site, which visitors come from Google, and how do they behave on the site?

Working with search engine optimization means that you want to increase the traffic coming to your site through search engines, i.e. organic traffic. Be sure to relate optimization to the specific goals that are central to your site. What kind of functions can be implemented on the site? Monitor the achievement of goals with the help of analytics. This allows you to evaluate organic traffic not only in terms of growth, but also in terms of conversions (what percentage of users coming through search engines to perform a particular action on your site?)

When remembering content, always remember that it must have a purpose. By investing in various Topnotch SEO for the optimization of specific pages, you can increase the organic traffic they receive.