It's been a minute since TikTok descended onto the world of social media in 2018. And a lot has transpired since then.
The Washington Post, for example, employed a TikTok app expert. Buzzfeed is looking for teen journalists to cover the election on TikTok. Justin Bieber, according to The Verge, is desperate for his song "Yummy" to go popular on TikTok. Snoop Dogg to Reese Witherspoon is among the celebs who have signed up for the service. Ads, as well as a shoppable component, were finally added to the platform.
TikTok has a cult following among teenagers. And, with the floodgates of advertising wide open, so are the floodgates of brands. Among the many partners are Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures.
What exactly is TikTok?
TikTok bills itself as "the ultimate destination for short-form mobile videos." With films ranging from five to 60 seconds in length, it's like a bite-sized version of YouTube. A wide range of filters and effects, as well as a large music collection, are available to creators.
TikTok tracks have a lot of meme potential, and it's transformed the app into a hitmaker. The best example of this is Lil Nas X's country tap jam Old Town Road. The song soared to #1 on the Billboard Hot 100, where it lasted for a record-breaking 17 weeks, thanks to nearly 67 million views on TikTok.
An overview of TikTok's history
TikTok is known as Douyin in China. ByteDance, the world's most valuable company, created Douyin, the precursor to the TikTok app, in 2016. When TikTok combined with Musical.ly in 2018, it made its international debut.
The triumph of TikTok has not been without controversy. Last year, Indian lawmakers briefly banned the app, citing cultural deterioration and obscene content as reasons. The Federal Trade Commission in the United States fined a company $5.7 million for violating children's privacy laws. The US government has launched a national security probe of the app, citing security concerns, while censorship charges have drew criticism from law enforcement.
What is TikTok and how does it work?
TikTok was figured out by teenagers a long time ago. However, it continues to perplex many millennials and Baby Boomers. The following is a rundown of how the TikTok app works.
On TikTok, what can you do?
Create and watch videos: The tiktok followers experience revolves around videos. They can be uploaded or generated in-app, with features such as stop and start recording, timers, and other tools. There is also the option of live streaming. Visual filters, temporal effects, split screens, green screens, transitions, stickers, GIFs, emoji, and more may all be added by users.
Challenge using a branded hashtag
Branded hashtag challenges appear to be the most popular strategy for businesses on TikTok thus far. Several bands and companies have run campaigns, including the NFL, Sunsilk, and Universal Pictures. Even TurboTax has joined in on the fun.
Users are encouraged to make videos utilizing a specific hashtag and a specific song or set of dance routines as part of these campaigns. As TikTok points out, the built-in virality of challenges may be one of the reasons they're so popular: 35% of users have taken part in one. Hashtag challenges are responsible for 16% of all videos on the network.